Monday, 21 May 2018

Avoiding The Sale Of A False Hope

The very first time a product comes off the manufacturing line is a cause for celebration. So many companies that have made it and become worldwide recognised names have had a small party when they had this moment. Little did they know they would reach the stars and have such massive acclaim with consumers from all over the world. It's only right that you expect yourself to one day, be just like them so have yourself a small huzzah. They got to where they are now because the made sure to tread carefully. Although they believed in their product, the knew that they couldn’t oversell it and give customers any false hope. The marketing campaigns could be hugely expensive and make the product and brand look like the saviour of the customers’ dreams. Yet when every person bought the product they were left in no doubt about what it could and could not do. Avoiding selling a product that promises more than it delivers could cast no doubt over your reputation as a trustworthy business and a lawsuit.

Wording the label

Almost every product you can think of comes with a label glued onto it somewhere. The label is there to do simply one thing and that’s harbour product information. A pasta sauce bottle will not just list the ingredients and the levels of sugar, fat, carbohydrates and so on. It will also give consumers instructions on how and where to store it. How to cook with it and how long you can leave it alone in the fridge once opened. It will also make any disclaimers such as saying that although the company works hard to make every bottle the exact same, results may vary. All of this is taken for granted by consumers because we’re all just used to it. Maybe we don’t care or we don’t have the time to care, but all businesses cannot take a chance on selling a false hope to anyone. Your product isn’t invisible and nor is it going to always satisfy customers. So clearly state in the label on your products these declarations.


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Source US Army


Not achieving optimal results

Sooner or later you’re bound to get an unhappy customer at some point. Even if you have done everything to protect yourself and be truthfully open to consumers, someone somewhere is going to be dissatisfied with your product and hold your solely responsible. It's just human nature to complain about something benign and then act like it was something detrimental to the quality of your life. For example, if you sell food products and you have clearly labelled the use by date and sell by date. If a customer wrongly consumes the product and gets ill, they may take legal action against you despite you not having done anything wrong. Despite not selling them a false hope that the product can last a long time you’ll need a good corporate litigation lawyer on the same levels as Slater Heelis. The services you’ll need is negotiation, presiding over court proceedings and mediation.

Any person who uses your product potentially has the ability to press charges against you for
not delivering what they think you promised. Be clear and honest about what your product can and cannot do and always have a great legal team on standby just in case a complaint gets taken to the next stage.


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