Lucy Turns Pages: Read, Write, Publish, Promote

Lucy Turns Pages: Optimal Posting Times on Social Media for Indie Authors: Maximise Your Book Promotion

Optimal Posting Times on Social Media for Indie Authors: Maximise Your Book Promotion

Indie author engaging with social media on laptop and smartphone, showcasing open books and social media apps, promoting book visibility and reader interaction.

Are you an indie author looking to promote your latest book? Navigating the vast world of social media can be daunting, but knowing the best times to post can dramatically increase your visibility and engagement. Each social media platform has its unique audience and peak activity periods. By aligning your posting schedule with these times, you can enhance your book promotion efforts effectively. Here's a guide to help you leverage timing for optimal impact across various platforms. (Times mentioned are in Eastern Timezone).

1. Facebook: Building a Community Around Your Book

Best Times to Post:

  • Weekdays 9 AM to 1 PM: This window captures the morning rush and lunch breaks, where users check updates, including news and content from pages they follow.
  • Weekends 12 PM to 1 PM: While weekends see generally lower engagement, this time slot tends to perform well as people relax and scroll through their feeds.

Strategy Tip: Use Facebook’s scheduling tool to plan your posts for these times. Engage with your audience through live discussions or Q&A sessions about your book to create a buzz.

2. Instagram: Visual Storytelling to Captivate Readers

Best Times to Post:

  • Tuesdays through Fridays from 10 AM to 12 PM: These mid-morning slots are when users often take breaks to explore new content.
  • Sundays at 5 PM: Perfect for catching that weekend crowd who may miss your weekday posts.

Strategy Tip: Leverage Instagram Stories and Reels for more dynamic and engaging content. Regular posts should feature eye-catching visuals of your book, behind-the-scenes content, and quotes that connect with your audience emotionally.

3. Twitter: Engaging Conversations in Real-Time

Best Times to Post:

  • Wednesdays and Fridays at 9 AM: Twitter’s fast-paced environment means catching your audience early, often during their commute or start of the workday, is crucial.
  • Weekends tend to be quieter, but if you post, aim for around 6 PM when people are winding down.

Strategy Tip: Tweet frequently but focus on quality and relevance. Use hashtags strategically to increase the reach of your tweets. Engage in relevant trending topics to boost visibility.

4. LinkedIn: Connecting with Professionals and Fellow Writers

Best Times to Post

  • Tuesdays through Thursdays from 8 AM to 2 PM: LinkedIn is a professional network with active users during business hours.
  • Avoid weekends: Engagement is significantly lower as users typically log off to break from work.

Strategy Tip: Share articles or blog posts related to your book, writing process, or insights into the publishing industry. LinkedIn is an excellent platform for building professional relationships and credibility.

5. TikTok: Where Creativity Meets Virality

Best Times to Post:

  • Tuesdays, Thursdays, and Fridays from 2 PM to 4 PM: These times capture a young audience’s attention post-school or early in their free time phases.
  • Weekends from 11 AM to 2 PM: Ideal for reaching a broader audience as they enjoy leisure time.

Strategy Tip: Create fun and creative videos that highlight themes of your book, teasers, or engaging challenges related to your content. TikTok favors originality and entertainment, so keep your videos light and engaging.


Timing your social media posts can help you reach more readers and increase engagement. By adapting your posting schedule to the best times for each platform, you can effectively boost your book's visibility. Remember, consistency is key. Keep your content fresh and engaging, and always be prepared to interact with your audience. Happy posting!

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