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Lucy Turns Pages: 5 Reasons Your Business Needs A Blog In 2020

5 Reasons Your Business Needs A Blog In 2020

This is a collaborative post and it may contain some affiliate links

There might be many fancy new marketing methods out there, but blogging is still highly effective, which is why it’s here to stay! If your business doesn’t have a blog yet, here come five good reasons why you should change that.

1 . Present yourself as the expert

With a business blog you can show your readers that you are an expert in your field. When you teach your audience, using engaging posts, you’ll come to be a thought leader and raise your credibility. Remember, your blog doesn’t have to be written content only. You can just as easily incorporate video content to make the experience more visual and engaging.

2. Improve SEO

Blogs are an excellent way to boost your SEO. By using the right key words and responding to the right questions, you’ll gain more popularity and leads. Remember, your content has to be original and creative if you want to stand out from the crowd. To create the perfect blog it’s important to find your writing niche.

3. Respond to informational search intent

There are four types of search intent, informational, navigational, transactional and commercial investigation. As a business it’s important to create content that responds to all four of these. Blog content is perfect to use for informational search intent. With your research you can find out which info your audience are searching for online, and provide this in your blog posts.

4. Engage with your audience

Blogs are a fantastic way to engage with your audience, you can plug your blogs on social media, gain feedback and respond to comments. The better your blogs are, the more followers you’ll gain. It’s also useful to contribute guest posts for other websites. Doing so can help you to reach new audiences and gain further credibility for your site. To drive even more traffic, invite credible guest-posters to write for your blog.

5. Drive traffic with current content

Producing content that’s current affairs based is one of the best tips to drive traffic. For instance, during the COVID-19 pandemic many people are looking online for answers. Whether it’s business advice during COVID or mental health tips, many brands are focusing on this content. Using a blog you can provide these answers and widen your reach in the process. By providing COVID-19 content, your business can be a voice of reassurance during this tough time.

Further responses to COVID-19

As a business it’s important to respond and adapt to the current coronavirus crisis. Adapt your services as far as possible, to adhere to the new restrictions. Many resources are either in high demand or experiencing delays. For this reason it’s advisable to pre-order from your suppliers well in advance. Those who use oil as an onsite resource can check out, for fast delivery and an affordable product.

It’s advisable to make plans to help your business safety transition back to the office, as lockdowns are gradually lifted over the next months.

Next steps

If you would like to make a website for your business, I would highly recommend SEO for Bloggers, a guide which covers everything you need to know to get a high level of traffic from search engines for your website. Pinterest is also an amazing way to drive customers to your product or service, this guide tells you everything you need to know to send thousands of potential customers to your business.

Do you buy supplies for your business? Get a free Amazon business account and save money on bulk buying. 

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